PointsBet Named Detroit Pistons Betting Partner

PointsBet Sign Sponsorship Deal

with Detroit Pistons

Detroit Pistons guard Derrick Rose (25) with forward Blake Griffin (23)

Detroit Pistons guard Derrick Rose (25) with forward Blake Griffin (23). Photo: Brett Duke, AP

PointsBet Signs Sponsorship Deal with Detroit Pistons

All systems are go for Michigan’s online sports betting and casino launch. With the first operators preparing to roll out their betting websites and mobile apps any day now, partnerships are already starting to align in the Great Lakes State. Global sportsbook operator PointsBet has announced an agreement with NBA franchise Detroit Pistons. This will make PointsBet the Pistons’ official betting partner.

The deal will allow PointsBet to use the Detroit Pistons IP including logos, uniform and marks. It will also facilitate sponsorship opportunities and brand visibility across digital media, social media and other advertising channels and assets.

The sponsorship grants PointsBet with rights to exclusive in-game advertising such as floor and digital-signage that is visible during TV broadcasting. The sportsbook brand will also be displayed on the team’s mobile app, social media channels and its official pistons website. All will regularly feature different PointsBet promotions for the NBA season. 

Pistons legend and three-time NBA All-Star Richard ‘Rip’ Hamilton will serve as a brand ambassador for PointBet’s Michigan sportsbook. Hamilton helped lead the Pistons to 6 straight appearances in the Eastern Conference Finals, 2 appearances in the NBA finals and the 2004 NBA championship title.

Hamilton said: “My love for Michigan and the city of Detroit is no secret. I’m incredibly excited to join the PointsBet team and help usher in the fastest, most premium sports betting experience to the best fans in sports.”

Richard ‘Rip’ Hamilton

Richard ‘Rip’ Hamilton. Photo: Jonathan Daniel/Getty Images

Hamilton added: “Detroit sports fans will love what PointsBet has to offer, such as an app that is specifically tailored for the teams they support, as well as the most betting options in the world, including up to 1,000 markets per NBA game. Unique product features like their Name A Bet and PointsBetting platforms are an added plus, and the PointsBet app is incredibly fast and very easy to use. What’s not to love? Get ready, Michigan – ‘Yessir’!” 

PointsBet USA CEO Johnny Aitken said: “PointsBet is thrilled to partner with the Pistons, aligning with a first-class organization supported by particularly passionate fans. We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July. Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalized platform with unrivaled speed and ease of use.” 

PointsBet is amongst the first operators that will roll out their sports betting and casino apps in early 2021. Among other early entrants are BetMGM, FanDuel, DraftKings and Fox Bet. Originally established in Australia, PointsBet quickly gained popularity amongst punters Down Under for its unique Points Betting offers, which present a unique twist on traditional spread betting wagers.

PointsBet expanded overseas and launched in the United States in January 2019. In addition to its pending launch in Michigan, it is currently live in New Jersey, Illinois, Colorado, Indiana and Iowa.

Michigan’s NBA team Detroit Pistons compete in the leagues Eastern Conference Central Division and play at the Little Caesars Arena in Midtown Detroit. The team was actually founded in 1941 in Fort Wayne, Indiana and moved to Detroit in 1957. The Pistons have won three NBA championships in 1989, 1990 and 2004.

The Detroit Pistons are also known for their late 80s, early 90s bad-boy era featuring Isiah Thomas, Vinnie Johnson, Chuck Daly and even young Dennis Rodman before he moved to the Chicago Bulls.

With rich Native American history and tribes, as well as many punters from around the state and a huge sports following, gambling has been part of Michigan’s culture and history for decades. The Wolverine State is currently home to 26 casinos, of which 23 are Indian Tribal casinos and 3 are Commercial casinos in Detroit.

On December 20, 2019 Michigan Governor Gretchen Whitmer signed into law the state’s Internet Gambling Act. This legalizes online gambling and allows each of the state’s 15 land-based casino operators to launch a brick and mortar sportsbook, a betting website and a mobile betting app. Anyone who is over 21 within state limits can open an account and place bets through their computer or mobile phone.

While just waiting for the official launch date by Michigan authorities, PointsBet is expected to be first out of the game and release its state-of-the-art sports betting app in the Wolverine State. Currently the company offers a free-to-play challenge that is called the PointsBet Pick 6. It is a contest game that is open to sports fans across America who want to experience the excitement of sports betting through points PointsBet’s leading service and platform. Subject to conditions, participants can win in the game up to $25,000 every week.

Our Michigan betting experts monitor the situation closely and we constantly provide updates on the expected launch, operators, bonuses and news in the Wolverine State. Visit our news section regularly to stay up to date with the latest gambling news in Michigan and other States.

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