Caesars Entertainment Inc. Makes Moves In The Football World

Caesars Entertainment, Inc. Makes Moves In The Football World

Image source: New Orleans Saints' site

Earlier this year, Caesars Entertainment purchased William Hill and has since launched a new sleek sportsbook app. The sportsbook aims to make a splash in the world of sports betting by gaining more visibility during the football season, and for them, this will be a season to remember. 

Caesars has partnered with college football’s Fiesta Bowl in Arizona, signed a sponsorship deal with NFL Houston Texans, and secured naming rights to the New Orleans Saints’ Superdome. Caesars Entertainment will certainly impact this football season and will become a well-known name in the world of sportsbooks.

Partnership With Fiesta Bowl Organization

Caesars Entertainment has partnered with the Fiesta Bowl Organization to create a sports wagering and fantasy team for Arizona’s college football Bowl game. The sportsbook will have fan lounges at the PlayStation Fiesta Bowl and Guaranteed Rate Bowl to create a community feel that aligns with both organization’s mottos. 

The Chief Development Officer of Caesars Digital said everyone at Caesars is thrilled to partner with the Fiesta Bowl organization. He looks forward to bringing college football fans closer to the game and also creating awareness around responsible gambling. 

The Grand Canyon State will officially provide legal sports betting on September 9, and Caesars Entertainment already wants to make its mark. This is just in time for the football season. On that day, fans can place a bet at Chase Field or download Caesars’ new sportsbook app and wager anywhere within the Arizona state. Caesars Entertainment already wants to make its mark. 

NFL Sponsorship With The Houston Texans

Caesars Entertainment signed its very first NFL sponsorship deal with the famous Houston Texans. This is an exciting prospect for promoting Caesars and will create more recognition nationwide every time the Houston Texans step onto American screens. 

The sponsorship offers many perks to Houston Texan fans. Loyal fans can submit their game predictions for big prizes like game tickets or trips to Caesars Entertainment property. In addition, per game, one lucky Texan season ticket holder will be chosen at random for an all-inclusive trip to Las Vegas. Further, the Caesars rewards will sponsor the Texan’s mobile app, which will gain the sportsbook a lot of attention. 

Naming Rights To The New Orleans Saints’ Superdome

Caesars Entertainment has been granted approval by Louisiana to have the naming rights to the New Orleans Saints’ Superdome. The stadium was named‘ Mercedes-Benz Superdome’. However, the Superdome’s contract with Mercedes-Benz has expired, and it will be renamed the ‘Caesars Superdome’. 

The exact figures of the financial contract have not been brought to light. However, the contract has been estimated to value $138 million. It will last for 20 years, until the end of the 2041 season. Hold on tight, Caesars. This is going to be a long ride. 

The stadium was reconstructed after Hurricane Katrina caused havoc in Louisiana. The Superdome is located in the New Orleans business park and is regarded as a famous landmark in Louisiana. Caesars Superdome holds just under 75,000 fans, and it will be the first stadium to grant a casino its naming rights. Caesars Entertainment has officially made history in the betting world. 


Following the strike down of PASPA in 2018, select US states have regulated sports betting. It is now safe, fun, and 100% legal for players to gamble in those select states. For Caesars Entertainment, the new sportsbook app can now provide sports wagers across numerous states, including Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia.

BetAppBet provides American bettors with the top legal sportsbook apps. Check out the sportsbook apps on the BestAppBet page to discover which app is perfect for you. Further, to ensure you know what is legal in your state, read our state pages. So visit Best App Bet today, sign up and claim free bets to start your bankroll with a bang this season.

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