While it is suggestive that the social media giant is trying to penetrate the USA sports betting market, the facts speak for themselves. Indeed, its crusade over the years, as seen in its active involvement in the NFL and college football engagement is noteworthy. It has transcended from the live streaming of games to seeking sports partnerships and related contracts even in recent times.
Remarkably, experts claim that there is a significant uptick in its football engagement, and it is expected that this factor would stimulate Twitter’s monetization efforts. According to a stat made available by Front Office Sports, there has been a significant increase (specifically 11% from the previous 2020 data) in the number of tweets per game on the NFL, while college football tweets have also gone up by 35%.
In the same vein, there has been a significant 22% upturn on tweets posted about football betting, while tweets on fantasy football have gone up by 11%. All these points to Twitter’s subtle move to spread its tentacles on the sports betting market. David Herman affirmed this point by stating expressly that Twitter is strategically positioned to leverage on this development, even as more states in the US legalize sports betting.
According to the foremost news outlet, he said that “more and more conversation and happenings are unfolding every single day in the world of sports betting and he thinks that Twitter as a media platform falls within the ambit of these conversations and happenings”. In his words, he proclaimed “we are live, we are real-time, and that is what betting is all about”.
Going further, the executive asserted that betting has always been the foundation of sports tweets on Twitter. He is optimistic that as sports betting expands into more states, the frontiers of mainstream criticism would be broken; thus, giving rise to the proliferation of more sports brands with an active presence on the social media platform. He also affirmed the willingness of popular leagues to collaborate with these brands so that sports betting can get wider coverage.
In recent times, Twitter has been seen brokering unofficial deals with major sports bookies, including BetMGM, FanDuel, and DraftKing. However, the social media brand is yet to officialize its engagement to become an official betting partner. The implication of this is that users of the platform would be able to wager directly on specified sports events. Still, according to Front Office Sport, Mr. Herman averred that “Twitter is on the lookout for novel ways of enhancing sports betting experience for its users.”
Evidently, the progress recorded by Twitter in NFL and betting engagements can be associated with its transition from being a full-game streamer to partnering unofficially with sports bookies. It is no wonder that there was a significant increase in its advertising revenue totaling up to $1.14 billion, a whopping 41% increase recorded in its third-quarter earnings report. This was bigger and better than what it gained in 2020.
Its exotic streaming deals include live NHL and MLB games and the popular NFL Thursday Night Football Package. Even the social media giant has brokered a deal with mainstream media outlets like Fox News. On one of its streaming, viewers were allowed to select camera angles for a better view through a fan poll conducted during the game’s first five minutes.
Twitter’s interactivity and engagement have paid off as 51% of sports videos watched on the platform for August and September are NFL games. Owing to this, a noticeable 211 million, a 13% increase, joined Twitter’s monetizable daily active users. This is also bigger than what was obtainable in 2020.
Lastly, it’s a surety that Twitter is spreading its wings in the sports industry through Twitter Spaces, a section committed to sports betting and gambling sports. It features audio chats, which many sports fans have adopted as podcasts. Twitter Spaces is indeed a viable platform for the discussion of sports, gambling inclusive.
Sugarhouse is owned by Rush Interactive, which is one of the most prominent providers of online sportsbook and casinos in the country. In 2016, SugarHouse launched it online casino in New Jersey, joined by its online sportsbook in 2018. Since then, it became a leading casino and sportsbook for Americans. Check out their fantastic bonuses, games and bets available, and see yourself why when it comes to casino and sports betting in the USA, Sugarhouse is a Powerhouse
LATEST BLOG ARTICLES
March Madness seems to get better every year, and the 2022 version has not disappointed. Some favorites have dominated, while others have been dumped out much sooner than expected. Every tournament needs a Cinderella, and Saint Peter’s is one of the most heartwarming underdogs in recent memory. This tournament has shown that anything can happen, and US bettors have had a great time trying to predict these games and sometimes making great profits.
With February officially coming to an end, NCAA basketball fans are gearing up for perhaps the biggest March Madness in recent memory. Now more than ever before, there seem to be upset every weekend. Not only that, but college basketball betting has also grown exponentially in the past twelve months since the Baylor Bears won their first national championship in program history. With the hype now starting to build and Selection Sunday less than a month away, sports pundits have been speculating who they believe will bring home the trophy in 2022.
December has Christmas, January has New Year’s Day, February has Valentine’s Day, and March has March Madness. The time has almost come for the US’ favorite college sports tournament. The nation’s full attention falls on those teams that qualify for the tournament. Over the years, millions of Americans have taken part in local brackets on who will win March Madness.
SPORT BETTING APPS
Sports betting has always been an exciting way for fans to buy into the sport, in a way participate and add another dimension of thrill and excitement to the competition, match or any sporting event. With the evolution of remote betting first to phone, and later on to online betting, remote sports-betting not only became available to a wider audience, but also added a whole new level of excitement and magic to sports betting. Today’s mobile sports betting apps, which are readily available on both Android and Apple, are on the front line of technology, and alongside an exceptional slick and user friendly interface, opens to sports betting punters an entire universe of sports events, odds, games and features such as live streaming and in-play betting. Are you into NFL? Are you an NBA fan? Maybe your thing is baseball so you would like to bet on MLB? Or perhaps you are into world sports and want some European Premier Soccer betting? The mobile sports betting apps bring all of this amazing action to your mobile device, so you can bet on what you want, from wherever you are, at any time you choose to.
Are you a casino player? Did you always love casino, the atmosphere, the thrill and excitement, and most importantly the dream and sometimes reality of big winnings? You no longer need to wait for your next trip to Vegas, or wherever it is you are planning to go to a casino. Mobile and remote casino gambling has now entered to US, and it is here to stay. Already live in New Jersey, and closely followed by other states, Americans can now join the fun, download a casino mobile app from one of the top, legal and certified US casinos, and have all the magic of casino from their mobile device. Are you a BlackJack player? Or maybe you are into Roulette? Maybe Baccarat or Craps are your game, or are you a fan of slots? Whichever game is for you, you will find it on the mobile casino apps that are now becoming legal and regulated across states, and enable you to have your own private casino on your mobile device. It is legal, it is exciting, and it is magic.
For many, slot machines are the most thrilling part of the casino. The lights, animation, sounds and action take you into another dream world, where you can win huge prizes, jackpots, bonus rounds and what not. The Mobile slot apps that are now available in the US provide the world’s premier slots, all made regulated and fully compliant with the US regulations and laws. So you can safely and securely download the slots mobile app to your mobile device (where it is legal to do so), and have the most amazing slot game experience coming to life on your mobile phone. Are you into progressive slots where you get a chance at winning an amazing jackpot, or perhaps you are into an animated video slot that has branded content with your favourite movie, TV or music stars? All of these amazing titles are just a swipe away, all available on your mobile phone by downloading the mobile slot game app.
A lot has changed since the first games of poker were played along the Mississippi River in the 1800s, with Poker becoming a worldwide phenomenon, crossing the boundaries of a card game and considered by many a sport, with tournaments, leagues and champions. Being a game with friends or a professional tournament, the online revolution turned poker to be a game that is played and followed by billions all over the world. And then the latest stage of the poker uprising which is the mobile poker apps, which enable you to access any kind of level, tournament and game from your mobile phone, no matter where you are in the world, and what time it is, you can join in the poker fun and excitement and play against other poker enthusiasts like you around the globe. Poker is now coming home again, and becoming legal to play remotely state after state in the USA also. So now Americans can already download a safe and legal mobile.