More Betting Operators Launching in Iowa

Unibet and Fubo Gaming Prepare to Launch in Iowa as Football Season Approaches

Kindred Group’s Unibet brand has launched sports betting operations in another state. On Wednesday, the group announced that it had submitted its application for online sports betting in Iowa in partnership with Harrah’s Council Bluffs Casino. This launch will be Kindred’s second since the company signed a multi-state partnership deal with Caesars last year. 


The partnership with Unibet Sportsbook runs for ten years, with an option to extend for two different five-year periods. The agreement also aims to align with the commencement of College football betting season, which begins this week. 


Kindred US Senior Vice President Manuel Stan stated in a press release: “We are very thrilled to grow our Midwest operations through the multi-state partnership with Caesars Interactive Entertainment and deliver quality sports betting services to customers in Iowa.” 


“Iowans have an unmatched passion for football, and we’re pretty sure we can offer a fantastic product to match that passion just before the football season begins. We expect a rise in interest from newly acquired and existing customers, thanks to the exciting rivalries between Iowa’s two home college teams (Cyclones in Iowa State and Hawkeyes in Iowa) and the eagerness associated with Kansas City’s ride to the Super Bowl.


Unibet Continues to Expand

Kindred Group is already live in Indiana, New Jersey, Pennsylvania, and Virginia sports betting markets, making Iowa the company’s fifth US state. The next stop is expected to be the prominent Arizona sports betting market, where Unibet will go live next. The operator also holds conditional access to the sports betting scenes in Ohio, California, Illinois, and three other states. 


With the brand’s Iowa launch, betting customers in the Hawkeye State will access Unibet’s sportsbook app in Apple and Google Play Store. Fubo Gaming’s operations in Iowa will begin in the final quarter of the year. The sportsbook will join Unibet to make up 14 active mobile operators in the state. 


Fubo Gaming Set to go Live in Iowa Online Sports Betting Scene


Chicago-based operator Fubo Gaming gets ready to launch in Iowa. 


On Tuesday, the fuboTV subsidiary revealed that it had gotten approval from the Iowa Racing and Gaming Commission to proceed with a market access partnership with Casino Queen that will see it provide advanced deposit online sports betting in Iowa.

Before its most recent announcement, Fubo also revealed that it had gotten a market access deal in Arizona through the Ak-Chin Indian Community. On August 27, the community had received a special permit to offer online sports wagering through a mobile app. 


Fubo’s Footprint in US Markets


Fubo Gaming’s market access agreement in Iowa is the operator’s fifth in the US, after agreements in New Jersey and Indiana through Caesars Entertainment, in Pennsylvania through The Cordish Companies, and in Arizona. Fubo Sportsbook, the company’s mobile sportsbook, is set to become operational in Q4 of 2021. 


Scott Butera, President of Fubo Gaming, said in a press release: “We couldn’t be more thrilled to begin this ride in Iowa as we enter the mobile sports betting market. We’re thankful to the IRGC and Casino Queen for partnering with us and helping us provide this sportsbook to Iowa’s passionate sports fans.”


“We are assured that Fubo Sportsbook will deliver an improved sports entertainment experience that will, in turn, elevate interaction and engagement levels between sports betting and viewing. We aim to revolutionize the gaming space, and we will continue to work with regulators in other markets to ensure that we achieve it.”


By virtue of its deal with Fubo, Marquette’s Casino Queen has become the last to provide sports betting services among the 19 commercial casinos in Iowa. The riverboat casino sits on the state’s eastern border, across the Mississippi River. 


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