New York State Senator Joseph Addabbo has announced that mobile sports betting will be introduced before the next Super Bowl. This came after questions were raised whether the process would still go ahead after New York Governor Andrew Cuomo stepped down from his duties. He stepped down due to an investigation that found he had sexually harassed eleven individuals.
Addabbo has been a key driver in pushing for the approval of mobile sports betting in the state. The Senator is the Chairman of the Racing, Gaming, and Wagering Committee in revolutionizing gambling in New York.
Now the race is on. The New York State Gaming Commission will have to decide which groups get bids by the start of 2022. Some of the country’s top sportsbooks are teaming up for one of New York’s few online sports betting licenses. Details on the proposed revenue share between these sportsbook companies are unlikely to be known until a winner is announced. The winning bid on the grading scale sets the bar for revenue share, seeing a share of 60% or higher.
Potential Big Shot Bids:
FanDuel
FanDuel was established in 2009 as a Daily Fantasy Sports (DFS) operator, becoming the second-largest DFS operator in the USA. Since then, the legalization of sports betting in the US has developed FanDuel into one of the biggest sports betting brands in the US.
FanDuel revolutionized sports betting, becoming the first sports betting operator to partner with a major sports team. Forming a partnership with one of the state’s most beloved NFL sides, the Washington Football Team has ensured FanDuel has become one of the most popular apps available.
DraftKings
Like FanDuel, DraftKings started as a DFS operator, trumping FanDuel as the world’s largest DFS operator. This saw Major League Baseball invest in them, becoming the first professional sports league in the US to invest in an online sports gaming operator.
DraftKings has since created a sports betting app providing coverage to a wide variety of sports. With it being especially popular for its live betting and prop bet markets. The DFS background means the DraftKings app has an extensive list of statistics and information unique to this app only.
BetMGM
Gambling and hospitality giants BetMGM Resorts International have created the full package with the introduction of sportsbooks. BetMGM is in close competition with FanDuel and DraftKings as the national market share leaders. Its loyalty program and constant promotions are what sets them apart from the competition.
PointsBet
Australian sportsbook PointsBet’s rapid growth has seen them go public, now being traded in the Australian Securities Exchange (ASX). PointsBet stands out as they specialize in points betting, where your winnings or losses vary depending on how close your predictions are to the outcome of the sport you are betting on.
Proving to succeed through its creative promotions and excellent customer service, PointsBet has expanded its success outside Australia, taking on countries worldwide, including the US.
Bet365
British land-based sportsbook company Bet365 took the business online in 2000. Now they have become one of the biggest betting companies globally, with over 4300 employees and 35 million registered customers. Most famous for its online sports betting, Bet365 also offers poker, casino, and bingo websites and apps.
Other Bids
This is a list of all six bids placed so far, with some big names joining rivals to ensure they make a grand entrance into the New York market.
- FanDuel, DraftKings, BetMGM, Bally Bet
- Caesars, Resorts World, PointsBet, BetRivers, WynnBet
- Penn National, Fanatics Sportsbook
- Bet365
- theScore
- FOX Bet
Bet365, theScore, and FOX Bet have all made single companies bids, with Penn National and Fanatics Sportsbook making an intriguing bid. Penn National is a steadily growing Barstool Sportsbook company, and Fanatics, an online sports merchandise retailer. Fanatics is set to launch its sportsbooks next year.
Second-tier sports betting brands Caesars, Resorts World, PointsBet, BetRivers, and WynnBet have joined forces led by sleek platform provider Kambi. Caesar provided extra ‘points’ in the bidding selection process due to being partners with Turning Stone Resort and Oneida Nation.
Bally Bet has joined forces with favorites and national market share leaders, FanDuel, DraftKings, and BetMGM. Not only is this bid favorite because the most prominent sports betting brands have partnered, but they have included professional teams in the super bid. These teams include New York Yankees, New York City Football Club, Buffalo Bills, Buffalo Sabres, and YES Network.
What’s Next?
The New York State Gaming Commission (NYSGC) has to thoroughly review all of these bids, lawfully licensing two platform providers. The bidding rules also allow a single bid with four or more ‘skins’ to potentially be separated into two platform provider licenses. For example, BetMGM and DraftKings could be one platform provider, and FanDuel and Bally Bet could be the other.
For a bidder to request an application, they must guarantee a minimum of 50% tax on gross gaming revenue. This is the highest rate of any state in the country. With bidders being awarded additional consideration for each percentage, they submit over the 50% minimum. For example, a 55% bid would be favored more than a 50% bid.
The final decision is set to be made in December this year, with the launch aimed to be before Super Bowl LVI in February 2022.
Betting In The US
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