The Betway Sportsbook has signed a deal with the New Jersey Devil NHL team that is expected to last for multiple years. The partnership will see exclusive rights surrounding the team’s games go to the sportsbook for the coming NHL season.
The deal will give the sportsbook sponsorship rights to every starting lineup announcement. It will now be presented as the “Devils Line-Up, presented by Betway” and can be found across all of the Devils’ social media pages.
In addition, fans will notice that the Prudential Center, where the team plays its home games, will look slightly different. Signage that will be visible on TV coverage of games will display Betway branding. You will be able to see this advertising on the Zamboni tunnel, in-bowl staircase, scoreboard, and in-bowl LED ring.
These changes mark a huge difference from recent years. Laws around advertising at major sports games have started to change. Odds like moneylines and spreads are now used as a part of game analysis. This is an area in which Betway has plenty of experience. Betting sponsorships with sports teams have been a staple in many countries in Europe for a long time. Expect to see Betway use this expertise in its US endeavors.
Betway has been operating in the Garden State since August 2021 and joins over a dozen other sportsbooks that offer odds and markets to customers.
Betway started as a sportsbook in Europe in 2006, and it really started its growth after the Super Group took it over. In Europe, the sportsbook has a lot of investment in horse racing and soccer. It has shown a different strategy with its expansion into the US. Betway is the official sponsor of many NBA basketball teams, including the Chicago Bulls, Cleveland Cavaliers, LA Clippers, Golden State Warriors, Dallas Mavericks, Philadelphia 76ers, and the Miami Heat.
In regards to other NHL teams, Betway has also sponsored the Philadelphia Flyers, so we can expect more sponsorships in the NHL to follow its deal with the Devils. The sportsbook is available to US customers in New Jersey, Pennsylvania, Colorado, Iowa, and Indiana.
New Jersey Devils
The New Jersey Devils are an NHL team that plays in the Eastern Conference Metropolitan Division. The team has won the Stanley Cup 3 times in its history. The team was founded in 1974 in Kansas City, and after a few moves, found its home in New Jersey. The Garden State is where the team has had most of its success.
Legal US NHL Betting
Along with Betway, you can use several other sportsbooks to bet on NHL games throughout the season legally. Ever since the Professional and Amateur Sports Protection Act (PASPA) was struck down in 2018, states in the US have been able to legalize online sports betting. States like New Jersey, Pennsylvania, Indiana, and more have passed the necessary laws.
If you are within the borders of these states and are of legal gambling age, you can place wagers on the NHL and other major sports. Download Betway, or the sportsbook app of your choice, and start placing bets on ice hockey games.
Sugarhouse is owned by Rush Interactive, which is one of the most prominent providers of online sportsbook and casinos in the country. In 2016, SugarHouse launched it online casino in New Jersey, joined by its online sportsbook in 2018. Since then, it became a leading casino and sportsbook for Americans. Check out their fantastic bonuses, games and bets available, and see yourself why when it comes to casino and sports betting in the USA, Sugarhouse is a Powerhouse
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