Unibet Sports Betting Site & App Bonus and Review

Unibet Sports Book Review

Best Betting Apps for Sports Betting on the go.

SCORE: 7,1 OUT OF 10

Launched (Year): 2019 (NJ)
Parent Company: Kinred Group

Risk Free $500 Up to

About Unibet

Unibet is a flagship brand of the Swedish-based Kindred Group, one of world’s longest standing online-sportsbook operators that launched its first website back in 1997. The group is widely known for its international brands and reputation for excellence in serving online punters globally.

The Kindred group is traded in the Stockholm Stock Exchange, employs around 1,500 people worldwide and is based on Malta.  The group operates several online-gaming world-renowned brands such as 32Red, Bingo.com, Maria Casino, Stan James and many more. 

Unibet is Kindred’s main brand for sports betting, and is known globally for slick, mobile-first online betting, superior customer-service, fast pay-outs and wide coverage of global sports. 

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Unibet Promotions

Unibet in the US Market

In 2018 Unibet entered a partnership with Hard Rock Casino in Atlantic City for its New Jersey operations, and it 2019 launched the Unibet sports-betting app and website in New Jersey, licensed by the New Jersey Dvision of Gaming Enforcement (DGE), and is now following up in Pennsylvania and soon in more states. 

Unibet is also the official Betting Partner of the New Jersey Devils NHL hockey team.

Looking the Unibet launch in other markets previously, the Unibet brand is all about great design, competitive offers and superior customer service.  All of these qualities and more are now available in the Unibet New Jersey sportsbook.   Similar to Bet365 and 888, Unibet is yet-another large international operator that entered the US with all of its experience and know-how of the online betting and gambling world.

Trust and Reliability

Unibet has won many awards for its operations, customer service and innovative products and services on online betting and gaming.  Many of Unibet’s innovations are also for the protection of customers.  For example, in 2018 Unibet developed an ad-blocking tool, which allows punters to exclude themselves from viewing online gambling-related advertisements.  This won Unibet praise from punters, problem-gambling organizations and competitors alike.

Unibet Betting Markets

In 2018 Unibet entered a partnership with Hard Rock Casino in Atlantic City for its New Jersey operations. Leading to it launching the Unibet sports-betting app and website for New Jersey in 2019. The company’s activities in the state are licensed by the New Jersey Dvision of Gaming Enforcement (DGE).

Unibet is also the official Betting Partner of the New Jersey Devils NHL hockey team.

The expansion of Unibet has led to it offering its services to other states, Pennsylvania and Indiana. Mohegan Sun Pocono, Unibet’s Pennsylvania gaming partner, opened the retail sportsbook at the end of September 2019, with the PA online casino and sportsbook followed in November 2019. The addition of Indiana followed later in July 2020 in partnership with Caesars Entertainment.

Upcoming launches recently announced include Illinois and Ohio after signing agreements with Penn National Gaming. The agreements give Unibet access along with a partnership with the Argosy Casino Alton in Illinois and through Hollywood Casino in Ohio. The agreements span over a ten-year period.

Looking the Unibet launch in other markets previously, the Unibet brand is all about great design, competitive offers and superior customer service.  All of these qualities and more are now available in the Unibet sportsbook. Similar to Bet365 and 888, Unibet is yet-another large international operator that entered the US with all of its experience and know-how of the online betting and gambling world.

The Unibet sports-betting app probably doesn’t have the biggest variety of sports markets in the US mobile-betting marketplace.  Still, there the huge amount of bets available for each sport and event sure make up for the missing sports markets.

Unibet Bets Offered

As we already mentioned before, the Unibet sports-betting app has tons of bets to choose from, the most popular sports have many more betting options, including technical prop bets, and other exclusive offers.

The Popular Bets option on Unibet lets you pick a lot of the hottest-trending action, we found a lot of wagers based on Moneylines, Over/Unders, Totals and Point Spreads.

We found hundreds of Prop Bets on the Unibet betting app and site, across various sports.  There were a lot of Prop Bets for NFL, NBA, NHL, MLB and Soccer; however some less widely-followed sports didn’t have as much. 

The Live Betting section in the Unibet mobile-betting app and website is fantastic.  We found it easy to approach through the app menu that shows you all the current events that are happening in real time.  It is also very useful to see the game statistics and live updates once you select a specific event.

There are also Future Bets, some great Parlay and other Multi-Betting offers and the really cool Bet Builder section which allows you to build your own Custom-Bets

What we noticed and really loved about Unibet online sportsbook was that there is something for everyone.  The casual, beginner punter will find a huge selection of options to choose from in popular and straight-forward bets, just like the experienced bettor will find many special betting options, on both popular and niche markets.

The bets are easy to find on the Unibet through the menu that although requires some scrolling at times, gives you a very comprehensive and straight-forward list of bet options based on markets, live events, about-to-start, popular sports and more.

Unibet Rewards

One thing we did look for all over the Unibet betting app and couldn’t find information about was the loyalty and rewards program.  So for now, we sadly assume that Unibet does not have a rewards program in place for its New Jersey online sportsbook.  We hope Unibet will put a rewards program in place soon, as this would certainly be expected from such an experienced operator as Unibet.

Design and Usability

Unibet’s software and infrastructure is powered by the Kambi Group, which used to be a Business-to-Business arm of the Kindred Group, but went out on its own in 2014.  What it does mean that to date, Unibet still enjoys a powerful technical-infrastructure that was built for, and with Unibet in mind.  Kambi’s technology is proven to be strong, given it also powers the DraftKings Sportsbook in New Jersey, so Unibet hit the ground running.

The Unibet New Jersey sportsbook interface, and entire experience for that matter, is very similar to Unibet’s worldwide brand, which is originally Nordic and has its influence from the clean, if not somewhat minimalistic design. 

The Unibet green and white brand and logo colors are evident all over the Unibet betting app, with game options appearing pretty clearly.  The Bet Slip opens in a black box will appear with the odds, potential payout and a clear, big Place Bet button.  We also liked the Bet Builder feature, and the fact that you can place multiple bets on one slip.  So far, we found the Unibet betting site, also app very functional and intuitive.

We also found in the Unibet website and app a useful drop-down menu that drops down in black (again) over the app screen, and gives you the Live Right Now, and Starting Soon bets.  Further down on this menu, there is the option to scroll down based on popular bets, sports markets, etc. 

Like the rest of the Unibet sports-betting app, the Live Betting section is again simply laid out, with easy scroll down that gives you options to click on clear green keys (which show odds on them) of first scoring play, team to score, team to win and more.  We were really impressed with the tons of options for bets, a lot more than the market standard.

Unibet Mobile Site and App

In addition to the main, desktop client, the Unibet sportsbook also offers a great mobile-customized site, which you can access through a browser on nearly all smartphones and mobile devices.  Unibet also offers an iOS sports-betting app so you can install and use Unibet on your iPhone and iPad, as well as an Android app to be used on Android phones and devices.

For browsing through individual sports and matches, the Unibet mobile betting-app provides a layout that we really liked, showing odds and results on a tennis ground in the background, or soccer scores shown on a soccer field, etc.  For an app layout that is mostly rigid and functional, this was a nice surprise.  All the cool features and benefits from the Unibet website made their way to the app, like the wide variety of bets offered, functional betting slip, bet builder feature and more.

Unibet Banking

The Unibet banking section is good and covers all bases, and probably every customer will find it easy enough to get money safely and quickly in and out of their account.

These are the banking options we found on the Unibet sports-betting app:


  • Visa
  • Mastercard
  • Unibet Prepaid Plus Card
  • E-Check
  • PayPal
  • PayNearMe
  • Online Bank Transfer
  • Cash at Casino Cage


  • E-Check
  • PayPal
  • Online Bank Transfer
  • Cash at Casino Cage

So, Unibet is doing well on the banking front, however we hope Unibet will soon add a few more banking providers that will give a wider variety of payment options.

Unibet Support

Unibet’s Customer Support and service is known worldwide, and we were happy to find that New Jersey was no exception.  We received very professional and helpful customer support, from teams that are standing by 24/7 through phone, email and online chat.

Final Thoughts on Unibet

Unibet, or the Kindred Group have been one of the big operators that had part in building and shaping the online betting and gaming industry globally, especially in the Scandinavian regions that have been leading the field in terms of technology, innovation and customer service. 

Having Unibet come into the US market is certainly a blessing that will bring a lot of good to the customers and operators alike.  And with the great sign up bonus, and risk free bet, there’s nothing for you to lose but a fantastic sports-betting experience, so try Unibet now!

Pro Logo
Cons logo
  • Easy to use site

  • Very competitive odds

  • Good selection of slot games

  • Limited payment options

  • No loyalty programs

  • Limited table games

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