Entain Look To Move Into Esports Industry After Buying Unikrn

Gambling Giant Entain Agrees to Purchase Esports Company Unikrn for $70 Million

Unikrn

Ladbrokes and Coral bookmakers owner, gambling group Entain has made a move into the esports industry with the acquisition of esports betting group Unikrn earlier this week. Unikrn is a Seattle-based startup that leads the Esports betting platform. It is reported that Entain agreed to pay £50 (nearly $70 million) for the purchase. 

UK gambling giant Entain is one of the pioneering gambling organizations to explore the esports industry. Planning to invest more than $70 million into the development of their esports platform this year. It is not surprising with esports being one of the fastest growing industries at the moment with its Generation Z demographic. 

The Esports Industry

This growth has meant the industry has attracted increasingly high advertising revenue. Increasing from $143 million in 2018 to $196 million in 2020 just in the US. With the global esports sector to be worth a reported $2 billion in revenue by 2022.

Entain’s CEO Jette Nygaard-Andersen said: We could look at tripling our business, just looking at how this market will multiply. It is all about more spending, more engagement, and more fun for customers. 

Entain estimates that the interactive gaming market could be worth more than $20 billion in addressable market share by 2025. With the entire sports betting, igaming, and interactive gaming market reaching $160 billion.

Justin Dellario, previous head of esports at steaming company Twitch, has been employed as head of the new esports division at Entain. Nygaard-Andersen described Dellario as a rockstar in the industry with over 15 years of experience. Stating the best way to succeed in the esports community is to grow a business already in that community, and that’s what this recruitment has shown.

MGM And Entain Joint Venture

The acquisition was announced after Entain posted their second-quarter earnings that surprised many, raising its forecast.

This quarter saw Entain and BetMGM joint venture see a second-place market position in the US for sports betting, reporting a 12% increase in revenues up to $2.5 billion compared to the same time last year. Pre-tax profits also improved, rising 274% to $342 million, this was driven by a foreign exchange gain.

The company is looking to compete with Flutter, owner of FanDuel and FoxBet, to become the US market leader. Entain is targeting a market share of 20-25% in the US, which would be worth $6-$8 billion in annual revenue. Nygaard-Andersen stated next year we should reach about 30-33% of the US audience, and that’s still a long way until we reach maturity here at Entain.

Entain’s venture with BetMGM is in partnership with casino company MGM Resorts International, which operates in twelve regulated states currently with the view to have moved into twenty by this time next year.

Despite this joint venture together, MGM Resorts have expressed their desire to own Entain outright. So much so that the Las-Vegas based casino giants made an $11 billion bid to buy them earlier this year. With Entain’s board claiming the bid was significantly undervalued. It is expected MGM is still highly interested, and another bid could be in the works for Entain’s technology and global market exposure.

Summary

This acquisition of Unikrn by Entain will make esports even more entertaining with the ability to place bets on the games. With the PASPA law being struck down in 2018, select US states have now regulated sports and esports betting. Residents of these states can now bet on these esports events alongside in a safe and legal manner. BestAppBet provides you with the best variety of all legal sportsbook apps, including BetMGM, with you being able to choose which is best for you! If you have any uncertainties about what is legal in your state, visit BestAppBet’s state pages to view the legal gambling status in your state.

So visit Best App Bet today, sign up and claim your free bets to take part in any upcoming esports events!

Share on facebook
Facebook
Share on twitter
Twitter
Golden Nugget Logo
Golden Nugget
Being one of the top casinos in the USA, Golden Nugget are now offering Americans one of the best online casino and sportsbooks for the newly-regulated US online casino and sports betting market. Visit Golden Nugget’s website and download their sports betting app, and within minutes you too can be playing and betting in one of the world’s top casinos – all from the comfort of your own home.
Sugar House Casino Logo
Sugarhouse

Sugarhouse is owned by Rush Interactive, which is one of the most prominent providers of online sportsbook and casinos in the country. In 2016, SugarHouse launched it online casino in New Jersey, joined by its online sportsbook in 2018. Since then, it became a leading casino and sportsbook for Americans. Check out their fantastic bonuses, games and bets available, and see yourself why when it comes to casino and sports betting in the USA, Sugarhouse is a Powerhouse 

Resorts Online Casino
Resorts Atlantic
Partnered with Resorts Atlantic City Casino, the Resorts online sportsbook and casino launched in January of this year, and has since been making headways in the race to the top of online sports betting operators in the USA. Just like the Resorts Casino in Atlantic City, Resorts brings online and in its sports betting mobile app everything of top market standard: bonuses, odds, betting markets, types of bets and more.

LATEST BLOG ARTICLES

March Madness Sweet 16 Betting Preview

March Madness seems to get better every year, and the 2022 version has not disappointed. Some favorites have dominated, while others have been dumped out much sooner than expected. Every tournament needs a Cinderella, and Saint Peter’s is one of the most heartwarming underdogs in recent memory. This tournament has shown that anything can happen, and US bettors have had a great time trying to predict these games and sometimes making great profits.

Read More »

March Madness Betting Favorites

With February officially coming to an end, NCAA basketball fans are gearing up for perhaps the biggest March Madness in recent memory. Now more than ever before, there seem to be upset every weekend. Not only that, but college basketball betting has also grown exponentially in the past twelve months since the Baylor Bears won their first national championship in program history. With the hype now starting to build and Selection Sunday less than a month away, sports pundits have been speculating who they believe will bring home the trophy in 2022.

Read More »

March Madness Betting Guide

December has Christmas, January has New Year’s Day, February has Valentine’s Day, and March has March Madness. The time has almost come for the US’ favorite college sports tournament. The nation’s full attention falls on those teams that qualify for the tournament. Over the years, millions of Americans have taken part in local brackets on who will win March Madness.

Read More »

SPORT BETTING APPS

Sports betting has always been an exciting way for fans to buy into the sport, in a way participate and add another dimension of thrill and excitement to the competition, match or any sporting event. With the evolution of remote betting first to phone, and later on to online betting, remote sports-betting not only became available to a wider audience, but also added a whole new level of excitement and magic to sports betting. Today’s mobile sports betting apps, which are readily available on both Android and Apple, are on the front line of technology, and alongside an exceptional slick and user friendly interface, opens to sports betting punters an entire universe of sports events, odds, games and features such as live streaming and in-play betting. Are you into NFL? Are you an NBA fan? Maybe your thing is baseball so you would like to bet on MLB? Or perhaps you are into world sports and want some European Premier Soccer betting? The mobile sports betting apps bring all of this amazing action to your mobile device, so you can bet on what you want, from wherever you are, at any time you choose to.

CASINO APPS

Are you a casino player? Did you always love casino, the atmosphere, the thrill and excitement, and most importantly the dream and sometimes reality of big winnings? You no longer need to wait for your next trip to Vegas, or wherever it is you are planning to go to a casino. Mobile and remote casino gambling has now entered to US, and it is here to stay. Already live in New Jersey, and closely followed by other states, Americans can now join the fun, download a casino mobile app from one of the top, legal and certified US casinos, and have all the magic of casino from their mobile device. Are you a BlackJack player? Or maybe you are into Roulette? Maybe Baccarat or Craps are your game, or are you a fan of slots? Whichever game is for you, you will find it on the mobile casino apps that are now becoming legal and regulated across states, and enable you to have your own private casino on your mobile device. It is legal, it is exciting, and it is magic.

SLOTS APPS

For many, slot machines are the most thrilling part of the casino. The lights, animation, sounds and action take you into another dream world, where you can win huge prizes, jackpots, bonus rounds and what not. The Mobile slot apps that are now available in the US provide the world’s premier slots, all made regulated and fully compliant with the US regulations and laws. So you can safely and securely download the slots mobile app to your mobile device (where it is legal to do so), and have the most amazing slot game experience coming to life on your mobile phone. Are you into progressive slots where you get a chance at winning an amazing jackpot, or perhaps you are into an animated video slot that has branded content with your favourite movie, TV or music stars? All of these amazing titles are just a swipe away, all available on your mobile phone by downloading the mobile slot game app.     

POKER APPS

A lot has changed since the first games of poker were played along the Mississippi River in the 1800s, with Poker becoming a worldwide phenomenon, crossing the boundaries of a card game and considered by many a sport, with tournaments, leagues and champions. Being a game with friends or a professional tournament, the online revolution turned poker to be a game that is played and followed by billions all over the world. And then the latest stage of the poker uprising which is the mobile poker apps, which enable you to access any kind of level, tournament and game from your mobile phone, no matter where you are in the world, and what time it is, you can join in the poker fun and excitement and play against other poker enthusiasts like you around the globe. Poker is now coming home again, and becoming legal to play remotely state after state in the USA also. So now Americans can already download a safe and legal mobile.