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Image: Wilfredo Lee / Pool via Reuters file
DraftKings partners with Bubba Wallace and NASCAR’s 23XI Racing
DraftKings Inc will stand out as the first Official Daily Fantasy Sports and Sports Betting, iGaming partner of 23XI Racing alongside its celebrated driver Bubba Wallace. The deal is still awaiting final regulatory approval in related jurisdictions.
This follows a surge in NASCAR racing that was caused by NSACAR betting that helps grow the sport since sports betting has been regulated in many states.
The official sponsorship was presented at the EchoPark Automotive Texas Grand Prix situated at the Circuit of the Americas during the weekend. The team that will carry the DraftKings logo during every race at the 2021 season was also present.
While DraftKings is already recognized as NASCAR’s Official Daily Fantasy Partner, the deal with 23XI Racing puts them at an advantage to grow their presence in the motorsports world.
DraftKings Chief Business Officer, Ezra Kucharz, indicated that the decision to join forces with the 23XI Racing close to the onset of its growth ensures that the partnership will be more impactful for DraftKings.
He also added that above the product and brand integrations of the agreement, DraftKings admires Bubba Wallace for his ongoing support for inclusion and social justice, equity, and belonging efforts as they are in perfect sync with the company’s values.
The new agreement allows 23XI Racing and DraftKings to push for an authentic in-app experience for all racing fanatics. Moreover, the two companies will work together on a cross-channel social media video series such as race previous and other content presented by DraftKings.
Fans will also see DraftKings taking the role of the leading partner of the No. 23 Camry during the NASCAR Cup Series race that will take place at Pocono Raceway this coming Sunday on June 27, 2021. DraftKings sportsbook will also entertain its fans with a free-to-play pool just before the event, and that it will offer personalized prizes such as merchandise signed by Bubba Wallace.
Steve Lauletta, 23XI Interim Racing President, noted that as they continue building the 23XI Racing foundation, it’s imperative that they work with other brands that align with their core values both on and off the track. He also pointed out that DraftKings is a big player in sports technology and entertainment. Therefore, it’s a reliable company added to 23XI Racing’s list of sponsors in this first year of operation.
He further mentioned that adding DraftKings gives 23XI the opportunity to bring one of the best experiences to their fans as they continue growing their reach and showcase the team to other fans outside the NASCAR platform.
Bubba Wallace said he was excited to see what the company can create together as it partners with DraftKings in the 23XI Racing family. As one of the big fans of the company, Wallace noted that the partnership marks a monumental event that brings together sports technology and entertainment market leader to boost the experience of racing fans.
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