Caesars Launches New Sportsbook with
AZ Diamondbacks
A new retail mobile retail sportsbook powered by Caesars Entertainment will be launched next to Chase Field, home of Major League Baseball’s Arizona Diamondbacks. This partnership will also broaden Caesars’ mobile and online sportsbook reach and provide top sponsorships of sportsbook and DFS for Diamondbacks. Caesars has also formed a multi-year partnership with the MLB to become an authorized betting provider for the league.
Derrick Hall, CEO and President of Diamondbacks, said that the franchise thoroughly inspected the requirements to find that perfect collaborator who would bring expertise and well-founded stature to state-legitimized gameplay.
Hall considers Caesars the best of the lot. They hold up to their professional dominance, unique brand identity, and top-ranked consumer service. Caesars also skillfully integrate its other verticals such as William Hill sports betting and bring years of retail sportsbooks expertise. On top of that, the Diamondbacks worked actively to find the trailblazer to prepare and implement socially responsible gaming.
Caesars Entertainment CEO, Tom Reeg, said that Arizona had seen several triumphant gaming missions. They are excited about the expansion into the sports raffle organized by Arizona Diamondbacks.
In partnership, the two companies can blaze the trail for baseball devotees who are willing to wager their money both online, near the stadium, and offline in the state of Arizona, says Reeg. The potential collaboration between Caesars with the D-backs will bring a brilliant experience to sports fans.
Arizona’s legislative bodies recently legalized sports betting. The partnership between Caesars and Arizona D-backs will ensure a professional, long-standing sportsbook along with a bar and a studio for broadcasting sports events. This sports betting venue will now take over the location, formerly occupied by Game 7 Grill on the Plaza at Chase Field.
When the state fully legalizes sports betting, fans will be able to either place their bets in person in retail venues or download a mobile betting app. Betting will let fans join the Caesars VIP program and collect points for benefits at Caesars resorts and properties.
The agreement lets Caeasers join the list of Diamondbacks corporate sponsors and partners. It will include combined market efforts such as advertising on game signs, digital marketing, and targeted campaigns to D-backs fans.
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