World's Betting Powerhouse Bet365 Coming to America
14 October 2019
The UK bookie that started in year 2,000 in Stoke on Trent in England, became an international online betting and gambling empire under the rein of founder Denise Coates. Bet365 expanded far beyond the UK, and now boast a customer base of 35 million users. The company has always been ahead of the curve in superb customer service, generous bonuses and promotions, wide coverage of global sports and technical innovation. And with New Jersey first, all this goodness is now coming to America!
Written by: Ziv Chen
These days, Bet365 is making its first steps in the US regulated market, after launching in August in New Jersey, and is now preparing to launch in additional states as regulation allows. Bet365 is already brining into the sports betting marketing in New Jersey a new competitive edge. Bet365 launched in New Jersey its sports betting and casino app and website, in August of this year (2019), which was strategically timed ahead of the NFL season which kicked off on September 5th.
This so-called “soft launch” was announced in late August, where US bettors from all over the country were allowed to open accounts. However, they needed to be physically located in the State of New Jersey in order to place bets.
Bet365 partnered last summer with Atlantic City’s Hard Rock Hotel & Casino, and launched a betting site and mobile app under Hard Rock’s New Jersey remote gambling license. Bet365 is the third sports betting app and site planned to operate under the Hard Rock License. With the Hard-Rock branded sports book lunched earlier this year through a partnership with Gaming Innovation Group, and a third, Unibet-branded sports betting website and app that haven’t gone live yet.
Bet365 is serious about setting foot in New Jersey first, and the rest of the country to follow. The Stoke-based sportsbook opened offices in Marlton, NJ, which is about 50 miles from Atlantic City.
New Jersey is only the first step in Bet365’s US expansion plans. It is already securing many strategic deals, partnerships and alliances to establish its American presence. Bet365 already announced an alliance with Empire Resorts for the expansion and management of both land-based and online sports book of Resorts World Catskills in New York State.
Earlier this month (October), Bet365 licensed Colossus Bets’ Cash-Out patent portfolio, which will allow Bet365 to cover many gambling verticals in the US such as casino, poker, lottery and sports betting. This is seen by the market yet-another strong indication in Bet365’s plans to expand in the US market.
Will Bet365 be able to replicate its global success in the US sports betting market? The forward-strategic thinking that characterized Bet365 all along, and brought it become a dominant force in global sports betting seem to be applied to the US as well, so we expect great things for Bet365 in the US market. Watch this space!
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